Any business faces challenges. Ecommerce especially faces a challenge as your customers are interacting with a site and not a person. Further, you may face lead generation, conversions, and many more challenges. You can overcome these challenges by creating a sound and user-friendly ecommerce website. All you need to do is opt for flexible technology, support global and cross-border sales, adopt an approach to make your site mobile friendly first, create a seamless brand experience across all mediums, and integrate advanced analytics.
Article source: https://farziengineer.com/